Cybersecurity acquisition funnel for eHack Academy — scaling to ₹22.5L+ in monthly sales.

Building a complete cybersecurity acquisition funnel from scratch.

About the project

Starting from zero, we built a complete digital acquisition system for eHack Academy's cybersecurity programs.

With no prior digital presence or structured student journey, we mapped out everything from positioning and ad campaigns to high-converting landing pages. This end-to-end funnel now drives 15+ enrollments per month, scaling their revenue to ₹22.5L+ monthly.

Industry

EdTechCybersecurity

Services

Funnel StrategyPaid AdvertisingLanding Page Design

The Starting Point

When we started working with this EdTech company, there was no proper digital acquisition system in place. There was no clear brand positioning, no defined digital funnel, and no active paid acquisition strategy.

The website was not generating meaningful inquiries, and there was no structured journey to take a potential student from awareness to enrollment. We started from zero, focusing on building a complete acquisition funnel for their cybersecurity programs—from the first ad impression to the final enrollment.

The Result

The complete funnel helped turn a previously inactive digital presence into a working student acquisition system. The Job Ready Program, priced at ₹1.5 lakh, became the primary conversion driver.

15+Sales / Month

₹22.5L+Monthly Revenue

(15 × ₹1,50,000 = ₹22,50,000)

The Bigger Picture

This was not just a landing page project. It was about creating the system that connects positioning, advertising, landing pages, retargeting and automation into one customer journey. From zero acquisition infrastructure to ₹22.5 lakh+ in monthly program sales.

Execution & Results

01 — Positioning & Messaging

Before running campaigns, we worked on how the cybersecurity programs should be presented to the market. Instead of simply selling courses, we positioned the programs around the user's career goals, problems and desired outcomes. This gave the ads, landing pages and follow-up communication one consistent message.

02 — Meta Awareness

We launched Meta campaigns to introduce the cybersecurity programs to the right audience and create awareness. The goal was not to immediately sell. It was to build a relevant audience that could later be moved deeper into the funnel.

03 — Google High-Intent Acquisition

We then used Google Ads to capture users who were already searching for cybersecurity education and career opportunities. This allowed us to target users with stronger purchase intent rather than relying only on cold audiences.

04 — Conversion-Focused Landing Pages

We created dedicated landing page experiences for the cybersecurity programs. Each page was designed around a simple journey: Problem → Desired Outcome → Solution → Program → Proof/Trust → Action

We strategically promoted the Job Ready Program as the primary solution. This became the key revenue-driving program, priced at ₹1.5 lakh.

05 — Retargeting

Not every visitor was ready to enroll on the first visit. So we built retargeting campaigns across Meta and Google to bring interested users back. Users who had already interacted with the brand or website were shown relevant follow-up messaging.

06 — Email & Automation

The funnel continued even after the user left the website. We built email follow-up and automation flows to keep potential students engaged, answer their questions and move them closer to enrollment. This connected the different parts of the funnel.

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